Just Do It Campaign - explained by Blinkist
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Analyzing Nike's Controversial Just Do It Campaign - Branding Strategy Insider
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Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
Just Do It': The surprising and morbid origin story of Nike's slogan - Los Angeles Times
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Just Do It - Wikipedia
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Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore
