Nike shares slip on the heels of Zion Williamson sneaker malfunction
When bad publicity fuels brand image
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike Seizes Controversy By The Bullish Horns
Nike's approach to marketing: Then and now | BANKNOTES
Controversy a victory for Nike's admen
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
How Effective is Nike's Social Media Strategy? | Brand24
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
Worst PR Disasters of 2019 - Contentworks
NIKE's 8 Powerful Marketing Strategies & Tactics
4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Data shows Nike is the most damaged associated brand following FIFA scandal
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? | Sentieo
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Nike Social Media Policy by Olivia Paul on Prezi Next
The Nike Colin Kaepernick Ad Follows Trump's Campaign
